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Swimming In The Same Pond

Landing the “Big One” It may not be your preferred metaphor, but it’s a potent one in business: catching big clients, or “fish.” The idea is that if you’re able to “catch big fish” your business will grow, or be sustained, as a result. The underlying belief that...

Optimizing Your Strengths—and Theirs

The Most Common Myth in Business Isn’t it strange that our default perception of the business world is that it is populated by only two kinds of people? The majority of people work for “the man.” The rest are “the man.” While it is a simple construct and the most...

The Other Secret Not To Miss

You Need Raving Fans This is not a secret: having customers is great. But having raving fans is much, much better. So how do you convert a customer into a raving fan? It’s not as hard as you might think. At the core of a raving fan is this: They know you know...